Keith taps stand-up comedian Jerry Seinfeld to headline his fall campaign

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Kith's fans span the globe, but its roots go back to founder Ronnie Figo's hometown of Queens, New York. To showcase its latest collection for Fall 2022, the powerhouse brand recruited a famous borough star to front the campaign: Jerry Seinfeld.

The comedy legend was photographed for Kith by renowned photographer Mark Seliger wearing clothes from the Fall 2022 collection.

In terms of footwear, the brand confirmed in an email to FN that the Nikes Seinfeld wore in the campaign were from Figo's personal archive, including collaborations with friends and Kith family (such as the Air Force 1 and Nike Air Maestro 2 ). and more. In addition, the comedian - a famous New York Mets fan - wore the Kith and Clarks campaign for the New York Mets Wallabies.

As for the brand's fall 2022 lineup, Keith and Figg will be delivering several shoe options with familiar partners, such as New Balance's Made in the USA 990V silhouettes — specifically the V2 and V3. The looks will feature the Kith color palettes used in the collection.

The collection will also include more 8th St looks from Ronnie Fieg for Clarks Originals. Coming this fall are two new Breakacon colorways in taupe and olive, featuring nubuck uppers and classic crepe soles, as well as Fieg and Clarks branding on the tongue, overlays and interior.

In addition to footwear, Kith's fall '22 line includes original clothing and accessories. The range, according to Keith, serves as an evolution of the brand and showcases forays into new product categories and fabric execution. 

These elevated styles include Italian-made leather garments with custom paisley patterns, color-blocked wrinkle/nylon hybrid jackets, denim with phlox to create a velor feel, Sherpa outerwear and more. Also featured will be the Kith Fall Classics collection, featuring staple styles and fabrics such as double-knit suits, satin varsity jackets and heavyweight fleece sets.

As for the partnership for the season, Keith designed a collegiate capsule with Russell Athletic for The City University of New York (CUNY) — specifically for Queens College and Brooklyn College. 

(Seinfeld, a graduate of Queens College, has worn Kith x Russell Athletic high school athletic looks since the campaign's season.) Keith said the partnership began through The Kinnect Foundation, his nonprofit arm that also works with CUNY on the Scholars Program. 

According to Keith, the Kinnect Foundation awarded grants to Queens College and Brooklyn College that will help fund future scholarship opportunities. The looks in the capsule include varsity jackets, hoodies, crewnecks and t-shirts featuring Queens College and Brooklyn College crests, logos and extracurricular clubs. In addition, Keith has worked with New Era on a range of headwear.

Other season collaborations include homewares with DS and Durga, headwear with New Era and more.

The Kith Fall '22 collection will arrive September 9th at all Kith stores, at 11am CET on EU.Kith.com, 11am ET on Kith.com and the Kith app.